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Transform messy data into clean, structured foundations that power your AI and analytics. Our elite engineers deliver cost-efficient Snowflake platforms fast – built right the first time.

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Why us

Scale beyond legacy systems

AI, real-time analytics, and compliance demands are pushing legacy data stacks to their limits. Business leaders want results, but data teams are stuck firefighting.

Snowstack bridges that gap with its Snowflake-first architecture, built for performance, governance, and AI readiness from day one. We modernize your infrastructure so you can move fast, stay compliant, and make smarter decisions without the overhead and enterprise costs.

Why us

Fast and cost-efficient execution

Get enterprise-grade results fast and cost-efficiently

Delivered by best-in-class engineering team

Certified Snowflake experts who deliver results right the first time

Built-in security and compliance

Governance controls, access policies, and audit trails embedded into each project

Services

Turn your data into competitive advantage

From migration to ongoing maintenance and integration, we deliver the full spectrum of Snowflake expertise your team needs. Fast implementation, built-in security, and continuous support that adapts to your business growth

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Data

Snowflake implementation

End-to-end setup of scalable, secure, and AI-ready data infrastructure — built natively on Snowflake.

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Platform team as a service

Get a dedicated, senior Snowflake team to manage, optimize, and scale your data platform without hiring in-house.

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Migrations & integrations

Seamlessly move from legacy systems and connect the tools your business relies on — with zero disruption.

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AI & data governance

Ensure your data is structured, secure, and compliant — ready to power AI, ML, and analytics at scale.

Cost
Transparency

FinOps

Gain full visibility and control over your Snowflake spend with cost monitoring, optimization, and forecasting.

Future-proof
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Advisory & architecture

Strategic support to audit your current stack, design future-proof architecture, and align data with business goals.

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Benefits

Why leading companies choose Snowflake

Get answers in seconds

Reports that used to take all day now complete in seconds, so your team can make faster decisions with current data.

Strong ROI with smart costs

Companies get their money by paying only for what they use, with automatic optimization that cuts costs by up to 65%.

Scale with your business

Handle any data volume or user count without slowdowns—your platform automatically scales resources based on actual demand.

Solutions

Deep expertise in data-intensive industries

We understand the unique challenges of regulated sectors where data accuracy, security, and speed directly impact business outcomes.

Sucess stories

How we transform data operations

Case study
5 min read

How a top global logistics leader boosted BI performance by 65% with Snowflake

One wrong move during their Snowflake migration could have brought down hundreds of BI applications and reports. With legacy systems built over 15 years and rising maintenance costs putting operations at risk, this top-5 global logistics company faced its most critical data challenge yet.

One wrong move during their Snowflake migration could have brought down hundreds of BI applications and reports. With legacy systems built over 15 years and rising maintenance costs putting operations at risk, this top-5 global logistics company faced its most critical data challenge yet.

Our experts at Snowstack stepped in to navigate this complex transformation. The outcome? A smooth migration that turned the company’s greatest risk into a long-term competitive advantage.

Key outcomes:

  • Report performance improved by 65%, with dashboards running in minutes instead of hours.
  • Infrastructure costs fell by 40% while system performance increased.
  • The migration achieved zero disruption, maintaining 100% uptime.
  • Over 65% of legacy SQL was converted automatically, saving months of effort.
  • More than 40 developers were trained and upskilled on Snowflake.
Over the years, our BI teams developed an effective approach to data modeling, which had long been a strength. However, with the ongoing migration of the central data warehouse to Snowflake, we knew that adopting new tools could take months, if not years. We urgently needed support from Snowflake professionals to guide the adoption process and help our BI teams incorporate the new technology into their workflows.                                                           - Lead Data Architect

Client overview

The client operates as one of the top 5 key players in the industry, managing supply chains that span multiple continents and serve millions of customers worldwide. Their data ecosystem had evolved organically, supporting hundreds of BI applications that power everything from real-time shipment tracking to route optimization algorithms.

The client’s BI reports weren't just internal dashboard. They powered customer-facing systems that enterprise clients used to track shipments worth millions of dollars. Any disruption to these systems could trigger contract penalties and damage relationships with major accounts.

The challenge

15 years of business growth had created a BI environment that was difficult to manage. Hundreds of reports were built independently by different teams with varying skill levels. Although they all drew from the same data warehouse, each team applied its own transformation logic within separate BI systems. What began as team-specific solutions had grown into a web of technical debt that no one fully understood.

Our solution

Recognizing the critical need for modernization, the client made the strategic decision to unify their data model and move it to Snowflake alongside their ongoing data warehouse migration. We guided the client through five steps.

Step 1: identifying the foundation

Together with the client, we analysed their extensive BI landscape to identify the datasets most frequently used across reports. This joint assessment defined a minimum viable product (MVP) scope that would deliver immediate value and build momentum for the broader transformation.

Step 2: building the Snowflake environment

We worked with the client to establish a dedicated Snowflake environment designed specifically for BI collaboration. Together, we implemented:

  • Standardized schemas and roles to ensure consistent data access patterns across teams
  • Compute scaling strategies optimized for BI workloads
  • Role-based access control (RBAC) to strengthen governance
  • BI-specific access patterns tailored to Snowflake datasets

Step 3: automating the migration process

To accelerate the transition and protect prior investments, we partnered with the client to implement automated migration scripts that converted legacy SQL into Snowflake SQL. This achieved a 65% automatic refactor success rate, dramatically reducing manual work while preserving business logic.

Step 4: orchestrating seamless integration

In close collaboration, we designed and deployed new orchestration pipelines that synchronized Snowflake model builds with BI report refreshes. These pipelines were integrated with the client’s existing technology stack, including:

  • Airflow Snowflake Operator for workflow management
  • AWS SNS for notifications
  • AWS S3 for data staging
  • Git for version control

Step 5: investing in the team

Recognizing that technology transformation must go hand-in-hand with people transformation, we partnered with the client to deliver training for more than 40 BI developers. This knowledge transfer ensured teams could confidently work with Snowflake as their new backend, embedding long-term value into the organization.

Foundation for Future Innovation

Still running hundreds of disconnected BI reports with inconsistent data models?

Upgrading your BI architecture is no longer a matter of if. The real question is how quickly you can create a one source of truth before competitors pull so far ahead you can’t catch up. The companies winning today are those replacing broken reporting with accurate, unified data that every team can trust. Each month you delay, they improve decision accuracy and grow their market share.

We help you close that gap fast. Our Snowflake-certified experts bring years of experience and a proven approach to modern BI transformation. We can take years of messy, disconnected systems and turn them into a single, reliable analytics platform in months. With one source of truth in place, your teams spend less time fixing reports, more time acting on accurate information, and deliver faster business decisions.

Ready to unify your BI architecture on Snowflake?

Book your strategy session

Project details:

  • Industry: Global Logistics & Supply Chain
  • Duration: 3 months implementation
  • Engagement Model: Migration service with comprehensive training & support
  • Team Composition: Lead Architect, Data Engineers, Migration Specialists, BI Developers
  • Frequently Used Snowflake Components: Warehouses, RBAC, Snowpipe, Tasks & Streams, Secure Data Sharing, Materialized Views, Time Travel, Stored Procedures
  • Other Tools Integrated: Airflow Snowflake Operator, AWS SNS, AWS S3, dbt, Fivetran, Power BI, Azure AD

Case study
5 min read

How a global finance leader achieved AI readiness in 90 days with Snowstack

Monthly spend had passed $800K with no clear breakdown of where the money was going. By partnering with us, they gained full visibility and, within 90 days, turned uncontrolled costs into a governed, AI-ready platform built for scale.

$800K in cloud costs every month, and no explanation. For a leading financial services firm, cloud was critical to scaling the business, yet it had become one of the fastest-growing expenses. Monthly spend had passed $800K with no clear breakdown of where the money was going. By partnering with us, they gained full visibility and, within 90 days, turned uncontrolled costs into a governed, AI-ready platform built for scale.

Key outcomes:

  • Data ingestion latency reduced by 80%
  • AI-readiness achieved in 90 days
  • Real-time cost monitoring and automated optimization
  • Modern data platform for analytics, ML, and AI use cases

Client overview

Our client is a financial services company generating $500M in annual revenue with a team of 2,500 employees across North America and Europe. In the midst of rapid growth, they were transitioning from legacy systems to a modern cloud data platform built on Snowflake. But they faced rising cloud costs and a fragmented data landscape.

The challenge

Our client had ambitious AI and GenAI goals, but lacked the foundational architecture to support them cost-effectively.

The client knew what Snowflake could deliver but needed the right partner to design, implement, and operationalize a solution that would translate that capability into measurable business value.

Our solution

The client set out to gain full visibility, governance, and scalability in their cloud environment. By partnering with us, they implemented a modern, AI-ready data platform built on Snowflake to address the challenges limiting performance.

Unified data Ingestion with OpenFlow

They consolidated structured and unstructured data from SharePoint, Salesforce, and custom systems into a single ingestion framework, eliminating fragmented pipelines and enabling real-time analytics.

Centralized Metadata and governance with Horizon Catalog

They integrated metadata from BI tools, dbt models, and Iceberg tables into one governed repository, achieving full lineage visibility, consistent KPIs, and stronger compliance controls.

Consistent logic with semantic views

Business rules were embedded directly into the data layer. This made sure that every team worked from the same definitions for analytics and AI training.

Self-service analytics with Cortex AI SQL

Business users can now query governed datasets in natural language, reducing reliance on engineering and accelerating decision-making.

FinOps cost governance

Daily cost visibility, clear ownership tracking, and accurate forecasting were integrated into operations, turning cost control into a proactive practice.

Why it mattered

If you can’t see your cloud costs, you’re losing money. In many enterprises, unused services, duplicate workloads, and unclear cost ownership quietly drain millions each year. Without visibility and governance, budgets overspend, AI projects stall, and growth slows.

Our team provides the insight and control to stop waste, making every cloud dollar accountable and directly tied to business results. So start controlling your cloud spend today.

Book a Snowflake consultation.

Project details:

  • Industry: Financial Services
  • Duration: 90 days (initial build) + ongoing support
  • Engagement Model: FinOps & AI readiness program
  • Team Composition: Snowflake Solution Architect, Data Engineers, BI Specialist, Data Governance Lead
  • Frequently Used Snowflake Components: OpenFlow, Horizon Catalog, Cortex AI SQL, Semantic Views
  • Other Tools Integrated: SharePoint, Salesforce, dbt, Fivetran, Power BI

From 80% faster reporting to 65% cost savings, here's how our clients turned data into business results.

View all stories
Transparent and proven methodology

The expert-led delivery framework

No big bang. No black boxes. Our signature transparent methodology, refined through years of Snowflake experience, coordinated to deliver fast, high-quality results.

Accelerators

Designed to move fast

Whether you’re building a modern data warehouse, governed data sharing, or AI-driven use cases - our Snowflake-native accelerators eliminate months of development while embedding enterprise-grade practices.

Ingestion templates

For batch, API, and streaming data sources with error handling and monitoring, built using Airflow, AWS Glue, or Snowflake OpenFlow.

Enable AI with your data

Cortex Agents and Snowflake Intelligence applied to your data using semantic models defined by the business.

Snowpark starter kits

Python-based ML and data engineering frameworks with optimized performance patterns for Snowflake compute.

Cost guardrails

To keep usage optimized and transparent with automated alerts and warehouse scaling rules.

CI/CD deployment frameworks

For repeatable, secure platform rollouts with GitOps workflows and automated testing pipelines.

Data product blueprints

Accelerates domain-aligned architecture and business adoption with built-in governance and access controls, built using dbt.

Enterprise-grade security

Enterprise security controls and governance frameworks built into every Snowflake implementation. Role-based access, data encryption, and audit trails configured from day one.

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Testimonials

What our clients say

What used to take us hours of manual clean-up across dozens of Excel files is now a seamless process. The Snowstack team didn't just give us technology – they gave us our time back. We now build better reports much faster, and can finally think about predictive analytics as a reality, not just a wish. They felt like part of our team from day one.

Head of Sales Intelligence

Having a dedicated Snowflake team that truly understands our platform made all the difference. We no longer chase incidents or firefight pipeline issues – we’re focused on enabling the business. Their ownership, responsiveness, and expertise elevated our data platform from a bottleneck to a strategic asset.

Senior Director, Data Platforms

Working with Snowstack was a game-changer. Their team came in with a clear methodology, deep Snowflake expertise, and zero handholding needed. We didn't have to move a muscle in-house – they brought it all, tailored it to our business, and delivered fast.

CTO, Regional Pharma Distributor

Over the years, our BI teams developed an effective approach to data modelling, which had long been a strength. However, with the ongoing migration of the central data warehouse to Snowflake, we knew that adopting new tools could take months, if not years. We urgently needed support from Snowflake professionals to guide the adoption process and help our BI teams incorporate the new technology into their workflows.

Lead Data Architect
Insights

Learnings for data leaders

Blog
5 min read

From zero to production: a comprehensive guide to managing Snowflake with Terraform

Manual clicks don’t scale. As Snowflake environments grow, managing them through the UI or ad-hoc scripts quickly leads to drift, blind spots, and compliance risks. What starts as a quick fix often becomes a challenge that slows delivery and exposes the business to security gaps.

Manual clicks don’t scale. As Snowflake environments grow, managing them through the UI or ad-hoc scripts quickly leads to drift, blind spots, and compliance risks. What starts as a quick fix often becomes a challenge that slows delivery and exposes the business to security gaps.

Infrastructure as Code with Terraform solves these challenges by bringing software engineering discipline to Snowflake management. Using Terraform’s declarative language, engineers define the desired state of their Snowflake environment, track changes with version control, and apply them consistently across environments. Terraform communicates with Snowflake’s APIs through the official snowflakedb/snowflake provider, translating configuration into the SQL statements and API calls that keep your platform aligned and secure.

This guide provides a complete walkthrough of how to manage Snowflake with Terraform. From provisioning core objects like databases, warehouses, and schemas to building scalable role hierarchies and implementing advanced governance policies such as dynamic data masking.

Section 1: bootstrapping Terraform for secure Snowflake automation

The initial setup of the connection between Terraform and Snowflake is the most critical phase of the entire process. A secure and correctly configured foundation is paramount for reliable and safe automation. This section focuses on establishing this connection using production-oriented best practices, specifically tailored for non-interactive, automated workflows typical of CI/CD pipelines.

1.1 The principle of least privilege: the terraform service role

Terraform should not operate using a personal user account. Instead, a dedicated service user must be created specifically for Terraform automation. Before any Terraform code can be executed, a one-time manual bootstrapping process must be performed within the Snowflake UI or via SnowSQL. This involves using the ACCOUNTADMIN role to create the dedicated service user and a high-level role for Terraform's initial operations.

The following SQL statements will create a TERRAFORM_SVC user and grant it the necessary system-defined roles:

-- Use the highest-level role to create users and grant system roles
USE ROLE ACCOUNTADMIN;

-- Create a dedicated service user for Terraform
-- The RSA_PUBLIC_KEY will be set in the next step
CREATE USER TERRAFORM_SVC    
COMMENT = 'Service user for managing Snowflake infrastructure via Terraform.'    
RSA_PUBLIC_KEY = '<YOUR_PUBLIC_KEY_CONTENT_HERE>';

-- Grant the necessary system roles to the Terraform service user
GRANT ROLE SYSADMIN TO USER TERRAFORM_SVC;
GRANT ROLE SECURITYADMIN TO USER TERRAFORM_SVC;

Granting SYSADMIN and SECURITYADMIN to the service user is a necessary starting point for the infrastructure management. The SYSADMIN role holds the privileges required to create and manage account-level objects like databases and warehouses. The SECURITYADMIN role is required for managing security principals, including users, roles, and grants.

1.2 Authentication: the key to automation

The choice of authentication method is important. The Snowflake provider supports several authentication mechanisms, including basic password, OAuth, and key-pair authentication. For any automated workflow, especially within a CI/CD context, key-pair authentication is the industry-standard and recommended approach.

A CI/CD pipeline, such as one running in GitHub Actions, is a non-interactive environment. Basic password authentication is a significant security risk and not recommended. This leaves key-pair authentication as the only method that is both highly secure, as it avoids transmitting passwords, and fully automatable.

The following table provides a comparative overview of the primary authentication methods available in the Snowflake provider, reinforcing the recommendation for key-pair authentication in production automation scenarios.

Table 1: Snowflake provider authentication methods

To implement key-pair authentication, an RSA key pair must be generated. The following openssl commands will create a 2048-bit private key in the required PKCS#8 format and its corresponding public key:

Bash

# Navigate to a secure directory, such as ~/.ssh
cd ~/.ssh

# Generate an unencrypted 2048-bit RSA private key in PKCS#8 format
openssl genrsa 2048 | openssl pkcs8 -topk8 -inform PEM -out snowflake_terraform_key.p8 -nocrypt

# Extract the public key from the private key
openssl rsa -in snowflake_terraform_key.p8 -pubout -out snowflake_terraform_key.pub

After generating the keys, the content of the public key file (snowflake_terraform_key.pub), including the -----BEGIN PUBLIC KEY----- and -----END PUBLIC KEY----- headers, must be copied and pasted into the ALTER USER statement from the previous step to associate it with the TERRAFORM_SVC user. For enhanced security, the private key itself can be encrypted with a passphrase. The Snowflake provider supports this by using the private_key_passphrase argument in the provider configuration.

1.3 Provider configuration: connecting Terraform to Snowflake

With the service user created and the key-pair generated, the final step is to configure the Snowflake provider in the Terraform project. This is typically done in a providers.tf file.

The foundational configuration requires defining the snowflakedb/snowflake provider and setting the connection parameters.

terraform {  
required_providers {    
snowflake = {      
source  = "snowflakedb/snowflake"      
version = ">= 1.0.0" // Best practice: pin to a major version to avoid breaking changes    
    }  
  }
}

provider "snowflake" {  
organization_name = var.snowflake_org_name  
account_name      = var.snowflake_account_name  
user              = var.snowflake_user         // e.g., "TERRAFORM_SVC"  
role              = "SYSADMIN"                 // Default role for the provider's operations  
authenticator     = "SNOWFLAKE_JWT"  
private_key       = var.snowflake_private_key
}

It is critical that sensitive values, especially the private_key, are never hardcoded in configuration files. The recommended approach is to define them as input variables marked as sensitive = true and supply their values through secure mechanisms like environment variables (e.g., TF_VAR_snowflake_private_key) or integration with a secrets management tool like GitHub Secrets or AWS Secrets Manager.

A common source of initial connection failures is the incorrect identification of the organization_name and account_name. These values can be retrieved with certainty by executing the following SQL queries in the Snowflake UI: SELECT CURRENT_ORGANIZATION_NAME(); and SELECT CURRENT_ACCOUNT_NAME();. Providing these simple but effective commands can prevent significant user frustration.

For more mature IaC implementations that strictly adhere to the principle of least privilege, Terraform supports the use of aliased providers. This powerful pattern allows for the definition of multiple provider configurations within the same project, each assuming a different role. This mirrors Snowflake's own best practices, where object creation (SYSADMIN) is separated from security management (SECURITYADMIN).

The following example demonstrates how to configure aliased providers:

# Default provider uses SYSADMIN for object creation (e.g., databases, warehouses)
provider "snowflake" {  
alias             = "sysadmin"  
organization_name = var.snowflake_org_name  
account_name      = var.snowflake_account_name  
user              = var.snowflake_user  
private_key       = var.snowflake_private_key  
authenticator     = "SNOWFLAKE_JWT"  
role              = "SYSADMIN"
}

# Aliased provider for security-related objects (e.g., roles, users, grants)
provider "snowflake" {  
alias             = "securityadmin"  
organization_name = var.snowflake_org_name  
account_name      = var.snowflake_account_name  
user              = var.snowflake_user  
private_key       = var.snowflake_private_key  
authenticator     = "SNOWFLAKE_JWT"  
role              = "SECURITYADMIN"
}

When using aliased providers, individual resource blocks must explicitly specify which provider to use via the provider meta-argument (e.g., provider = snowflake.securityadmin). This ensures that each resource is created with the minimum necessary privileges, enforcing a robust security posture directly within the code.

Section 2: provisioning core Snowflake infrastructure

Once the secure connection is bootstrapped, Terraform can be used to define and manage the fundamental building blocks of the Snowflake environment. This section provides code examples for creating databases, virtual warehouses, and schemas - the foundational components for any data workload.

2.1 Laying the foundation: databases

The database is the top-level container for schemas and tables in Snowflake. The snowflake_database resource is used to provision and manage these containers.

The following HCL example creates a primary database for analytics workloads, demonstrating the use of the aliased sysadmin provider and an optional parameter for data retention.

‍resource "snowflake_database" "analytics_db" {  
provider = snowflake.sysadmin // Explicitly use the sysadmin provider for object creation  

name    = "ANALYTICS"  
comment = "Primary database for analytics workloads managed by Terraform."  

// Optional: Configure Time Travel data retention period.  
// This setting can have cost implications.  
data_retention_time_in_days = 30
}

A core strength of Terraform is its ability to manage dependencies implicitly through resource references. In this example, once the analytics_db resource is defined, other resources, such as schemas, can reference its attributes (e.g., snowflake_database.analytics_db.name).

2.2 Compute power: warehouses

Virtual warehouses are the compute engines in Snowflake, responsible for executing queries and data loading operations. The snowflake_warehouse resource provides comprehensive control over their configuration, enabling a balance between performance and cost.

This example defines a standard virtual warehouse for analytics and business intelligence tools, showcasing parameters for cost optimization and scalability.

resource "snowflake_warehouse" "analytics_wh" {  
provider = snowflake.sysadmin  

name    = "ANALYTICS_WH"  
comment = "Warehouse for the analytics team and BI tools."  

// Define the compute capacity of the warehouse.  
warehouse_size = "X-SMALL"  

// Cost-saving measures: suspend the warehouse when idle.  
auto_suspend = 60 // Suspend after 60 seconds of inactivity.  
auto_resume  = true  

// Optional: Configure for multi-cluster for higher concurrency.  
min_cluster_count = 1  
max_cluster_count = 4  
scaling_policy    = "ECONOMY" // Prioritize conserving credits over starting clusters quickly.
}

The parameters in this resource directly impact both performance and billing. warehouse_size determines the raw compute power and credit consumption per second. auto_suspend is a critical cost-control feature, ensuring that credits are not consumed when the warehouse is idle. For workloads with high concurrency needs, the min_cluster_count, max_cluster_count, and scaling_policy parameters allow the warehouse to dynamically scale out to handle query queues, and then scale back in to conserve resources. Managing these settings via Terraform ensures that cost and performance policies are consistently applied and version-controlled.

2.3 Organizing your data: schemas

Schemas are logical groupings of database objects like tables and views within a database. The snowflake_schema resource is used to create and manage these organizational units.

The following HCL creates a RAW schema within the ANALYTICS database defined earlier.

resource "snowflake_schema" "raw_data" {  
provider = snowflake.sysadmin  

// Create an explicit dependency on the database resource.  
database = snowflake_database.analytics_db.name  

name    = "RAW"  
comment = "Schema for raw, unprocessed data ingested from source systems."
}

It is important to note that when a new database is created in Snowflake, it automatically includes a default schema named PUBLIC. While this schema is created outside of Terraform's management, administrators should be aware of its existence. For environments that require strict access control, it is a common practice to immediately revoke all default privileges from the

PUBLIC schema to ensure it is not used inadvertently. Terraform can be used to manage this revocation if desired, but the schema itself will not be in the Terraform state unless explicitly imported.

Section 3: mastering access control with role hierarchies

Effective access control is a cornerstone of data governance and security. Snowflake's Role-Based Access Control (RBAC) model is exceptionally powerful, particularly its support for role hierarchies. Managing this model via Terraform provides an auditable, version-controlled, and scalable approach to permissions management. This section details how to construct a robust RBAC framework using a best-practice model of functional and access roles.

3.1 The building blocks: creating account roles

The foundation of the RBAC model is the creation of roles. A recommended pattern is to create two distinct types of roles:

  • Functional roles: These roles represent a job function or a persona, such as DATA_ANALYST or DATA_ENGINEER. Users are granted these roles.
  • Access roles: These roles represent a specific set of privileges on a specific set of objects, such as SALES_DB_READ_ONLY or RAW_SCHEMA_WRITE. These roles are granted to functional roles, not directly to users.

This separation decouples users from direct permissions, making the system vastly more scalable and easier to manage. The snowflake_account_role resource is used to create both types of roles.

// Define a functional role representing a user persona.
resource "snowflake_account_role" "data_analyst" {  
provider = snowflake.securityadmin // Use the securityadmin provider for role management 

name    = "DATA_ANALYST"  
comment = "Functional role for users performing data analysis and reporting."
}

// Define an access role representing a specific set of privileges.
resource "snowflake_account_role" "analytics_db_read_only" {  
provider = snowflake.securityadmin  

name    = "ANALYTICS_DB_READ_ONLY"  
comment = "Grants read-only access to all objects in the ANALYTICS database."
}

3.2 Constructing the hierarchy: granting roles to roles

The true power of Snowflake's RBAC model is realized by creating hierarchies of roles. By granting access roles to functional roles, a logical and maintainable privilege structure is formed. If a data analyst needs access to a new data source, the corresponding access role is granted to the DATA_ANALYST functional role once, rather than granting privileges to every individual analyst. This pattern is essential for managing permissions at scale.

The snowflake_grant_account_role resource is used to create these parent-child relationships between roles. It is important to use this resource, as the older snowflake_role_grants resource is deprecated.

The following example demonstrates how to grant the ANALYTICS_DB_READ_ONLY access role to the DATA_ANALYST functional role, and then nest the functional role under the system SYSADMIN role to complete the hierarchy.

// Grant the access role to the functional role.
// This gives all members of DATA_ANALYST the privileges of ANALYTICS_DB_READ_ONLY.
resource "snowflake_grant_account_role" "grant_read_access_to_analyst" {  
provider = snowflake.securityadmin  

role_name        = snowflake_account_role.analytics_db_read_only.name  
parent_role_name = snowflake_account_role.data_analyst.name
}

// Grant the functional role to SYSADMIN to create a clear role hierarchy.
// This allows system administrators to manage and assume the functional role.
resource "snowflake_grant_account_role" "grant_analyst_to_sysadmin" {  
provider = snowflake.securityadmin  
role_name        = snowflake_account_role.data_analyst.name  
parent_role_name = "SYSADMIN"
}

3.3 Assigning privileges to access roles

With the role structure in place, the final step is to grant specific object privileges to the access roles. The snowflake_grant_privileges_to_account_role resource is a consolidated and powerful tool for this purpose. This resource has evolved significantly in the Snowflake provider; older versions required separate grant resources for each object type (e.g., snowflake_database_grant), which resulted in verbose and repetitive code. The modern resource uses a more complex but flexible block structure (on_account_object, on_schema, etc.) to assign privileges. Users migrating from older provider versions may find this a significant but worthwhile refactoring effort.

This example grants the necessary USAGE and SELECT privileges to the ANALYTICS_DB_READ_ONLY access role.

// Grant USAGE privilege on the database to the access role.
resource "snowflake_grant_privileges_to_account_role" "grant_db_usage" {  
provider          = snowflake.securityadmin  
account_role_name = snowflake_account_role.analytics_db_read_only.name  
privileges        =    on_account_object {    

object_type = "DATABASE"    
object_name = snowflake_database.analytics_db.name  
  }
 }
 
 // Grant USAGE privilege on the schema to the access role.
 resource "snowflake_grant_privileges_to_account_role" "grant_schema_usage" {  
 provider          = snowflake.securityadmin  
 account_role_name = snowflake_account_role.analytics_db_read_only.name  
 privileges        =  
 
 on_schema {    
 // Use the fully_qualified_name for schema-level objects.    
 schema_name = snowflake_schema.raw_data.fully_qualified_name  
  }
 }
 
 // Grant SELECT on all existing tables in the schema.
 resource "snowflake_grant_privileges_to_account_role" "grant_all_tables_select" {    
 provider          = snowflake.securityadmin    
 privileges        =    
 account_role_name = snowflake_account_role.analytics_db_read_only.name    
 on_schema_object {        
 all {            
 object_type_plural = "TABLES"            
 in_schema          = snowflake_schema.raw_data.fully_qualified_name    
   }  
  }
 }
 
 // Grant SELECT on all FUTURE tables created in the schema.
 resource "snowflake_grant_privileges_to_account_role" "grant_future_tables_select" {  
 provider          = snowflake.securityadmin  
 account_role_name = snowflake_account_role.analytics_db_read_only.name  
 privileges        =  
 
 on_schema_object {    
 future {      
 object_type_plural = "TABLES"      
 in_schema          = snowflake_schema.raw_data.fully_qualified_name   
   }  
  }
 }

A particularly powerful feature demonstrated here is the use of the future block. Granting privileges on future objects ensures that the access role will automatically have the specified permissions on any new tables created within that schema. This dramatically reduces operational overhead, as permissions do not need to be manually updated every time a new table is deployed. However, it is important to understand Snowflake's grant precedence: future grants defined at the schema level will always take precedence over those defined at the database level. This can lead to "insufficient privilege" errors if not managed carefully across different roles and grant levels.

3.4 An optional "Audit" role for bypassing data masks

In certain scenarios, such as internal security audits or compliance reviews, it may be necessary for specific, highly-trusted users to view data that is normally protected by masking policies. Creating a dedicated "audit" role for this purpose provides a controlled and auditable mechanism to bypass data masking when required.

This role should be considered a highly privileged functional role and granted to users with extreme care.

// Define a special functional role for auditing PII data.
resource "snowflake_account_role" "pii_auditor" {  
provider = snowflake.securityadmin  

name    = "PII_AUDITOR"  
comment = "Functional role for users who need to view unmasked PII for audit purposes."
}

Crucially, creating this role is not enough. For it to be effective, every relevant masking policy must be explicitly updated to include logic that unmasks data for members of the PII_AUDITOR role. This ensures that the ability to view sensitive data is granted on a policy-by-policy basis. An example of how to modify a masking policy to incorporate this audit role is shown in the following section.

Section 4: advanced data governance with dynamic data masking

Moving beyond infrastructure provisioning, Terraform can also codify and enforce sophisticated data governance policies. Snowflake's Dynamic Data Masking is a powerful feature for protecting sensitive data at query time. By managing these policies with Terraform, organizations can ensure that data protection rules are version-controlled, auditable, and consistently applied across all environments.

4.1 Defining the masking logic

A masking policy is a schema-level object containing SQL logic that determines whether a user sees the original data in a column or a masked version. The decision is made dynamically at query time based on the user's context, most commonly their active role.

The snowflake_masking_policy resource is used to define this logic. The policy's body contains a CASE statement that evaluates the user's session context and returns the appropriate value.

The following example creates a policy to mask email addresses for any user who is not in the DATA_ANALYST or PII_AUDITOR role.

resource "snowflake_masking_policy" "email_mask" {  
provider = snowflake.sysadmin // Policy creation often requires SYSADMIN or a dedicated governance role  n

ame     = "EMAIL_MASK"  
database = snowflake_database.analytics_db.name  
schema   = snowflake_schema.raw_data.name    

// Defines the signature of the column the policy can be applied to.  
// The first argument is always the column value to be masked.  
argument {    
name = "email_val"    
type = "VARCHAR"  }    

// The return data type must match the input data type.  
return_type = "VARCHAR" 

// The core masking logic is a SQL expression.  
body = <<-EOF    
CASE      
WHEN IS_ROLE_IN_SESSION('DATA_ANALYST') OR IS_ROLE_IN_SESSION('PII_AUDITOR') THEN email_val      
ELSE '*********'   
END  
EOF  

comment = "Masks email addresses for all roles except DATA_ANALYST and PII_AUDITOR."
}

The SQL expression within the body argument offers immense flexibility. It can use various context functions (like CURRENT_ROLE() or IS_ROLE_IN_SESSION()) and even call User-Defined Functions (UDFs) to implement complex logic. However, this flexibility means the logic itself is not validated by Terraform's syntax checker; it is sent directly to Snowflake for validation during the

terraform apply step. It is also a strict requirement that the data type defined in the argument block and the return_type must match the data type of the column to which the policy will eventually be applied.

4.2 Applying the policy to a column

Creating a masking policy is only the first step; it does not protect any data on its own. The policy must be explicitly applied to one or more table columns. This crucial second step is often a point of confusion for new users, who may create a policy and wonder why data is still unmasked. The snowflake_table_column_masking_policy_application resource creates this essential link between the policy and the column.

The following example demonstrates how to apply the EMAIL_MASK policy to the EMAIL column of a CUSTOMERS table.

// For this example, we assume a 'CUSTOMERS' table with an 'EMAIL' column
// already exists in the 'RAW' schema. In a real-world scenario, this table
// might also be managed by Terraform or by a separate data loading process.
// We use a data source to reference this existing table.
data "snowflake_table" "customers" {  
database = snowflake_database.analytics_db.name  
schema   = snowflake_schema.raw_data.name  
name     = "CUSTOMERS"
}

// Apply the masking policy to the specific column.resource "snowflake_table_column_masking_policy_application" "apply_email_mask" {  
provider = snowflake.sysadmin  

table_name  = "\"${data.snowflake_table.customers.database}\". \"${data.snowflake_table.customers.schema}\". \"${data.snowflake_table.customers.name}\""  
column_name = "EMAIL" // The name of the column to be masked  

masking_policy_name = snowflake_masking_policy.email_mask.fully_qualified_name    

// An explicit depends_on block ensures that Terraform creates the policy  
// before attempting to apply it, preventing race conditions.  
depends_on = [    
snowflake_masking_policy.email_mask  
]
}

This two-step process—defining the policy logic and then applying it - provides a clear and modular approach to data governance. The same policy can be defined once and applied to many different columns across multiple tables, ensuring that the masking logic is consistent and centrally managed.

Conclusion: the path to mature Snowflake IaC

This guide has charted a course from the initial, manual bootstrapping of a secure connection to the automated provisioning and governance of a production-grade Snowflake environment. To ensure the long-term success and scalability of managing Snowflake with Terraform, several key practices should be adopted as standard procedure:

  • Version control: All Terraform configuration files must be stored in a version control system like Git. This provides a complete, auditable history of all infrastructure changes and enables collaborative workflows such as pull requests for peer review before any changes are applied to production.
  • Remote state management: The default behaviour of Terraform is to store its state file locally. In any team or automated environment, this is untenable. A remote backend, such as an Amazon S3 bucket with a DynamoDB table for state locking, must be configured. This secures the state file, prevents concurrent modifications from corrupting the state, and allows CI/CD pipelines and team members to work from a consistent view of the infrastructure.
  • Modularity: As the number of managed resources grows, monolithic Terraform configurations become difficult to maintain. Code should be refactored into reusable modules. For instance, a module could be created to provision a new database along with a standard set of access roles and default schemas. This promotes code reuse, reduces duplication, and allows for more organized and scalable management of the environment.
  • Provider versioning: The Snowflake Terraform provider is actively evolving. To prevent unexpected breaking changes from new releases, it is crucial to pin the provider to a specific major version in the terraform block (e.g., version = "~> 1.0"). This allows for intentional, planned upgrades. When upgrading between major versions, it is essential to carefully review the official migration guides, as significant changes, particularly to grant resources, may require a concerted migration effort.

With this robust foundation in place, the path is clear for expanding automation to encompass even more of Snowflake's capabilities. The next logical steps include using Terraform to manage snowflake_network_policy for network security, snowflake_row_access_policy for fine-grained data filtering, and snowflake_task for orchestrating SQL workloads. Ultimately, the entire workflow should be integrated into a CI/CD pipeline, enabling a true GitOps model where every change to the Snowflake environment is proposed, reviewed, and deployed through a fully automated and audited process. By embracing this comprehensive approach, organizations can unlock the full potential of their data platform, confident in its security, scalability, and operational excellence.

Why Snowstack for Terraform and Snowflake

Automation without expertise can still fail. Terraform gives you the tools, but it takes experience and the right design patterns to turn Snowflake into a secure, cost-efficient, and scalable platform.

Managing Snowflake with Terraform is powerful, but putting it into practice at enterprise scale requires experience, discipline, and the right patterns. That is where Snowstack comes in. As a Snowflake-first consulting partner, we help organizations move beyond trial-and-error scripts to fully automated, production-grade environments. Our engineers design secure architectures, embed Terraform best practices, and ensure governance and cost controls are built in from day one.

👉 Book a strategy call with Snowstack and see how we can take your Snowflake platform from manual operations to enterprise-ready automation.

Blog
5 min read

Databricks vs Snowflake: Which one is better in 2025?

A few years ago, choosing a data platform was about storage limits and running reports. Databricks and Snowflake are the two biggest names in this space. The real challenge is deciding which one fits your strategy better in 2025.

A few years ago, choosing a data platform was about storage limits and running reports. In 2025, the game has changed. Data speed is now business speed, and the platform running your analytics and AI determines how fast you can innovate, control costs, and outpace competitors. Databricks and Snowflake are the two biggest names in this space, each offering a different path to turning data into a competitive edge. The real challenge is deciding which one fits your strategy better.

Picking between Databricks and Snowflake is less about comparing features and more about deciding how your business will compete. This guide shows you which platform can give you the advantage.

What is Databricks?

Created by the team behind Apache Spark, Databricks unifies data engineering, data science, and machine learning in a single “lakehouse” platform. It handles structured and unstructured data at scale, excelling in complex pipelines, streaming analytics, and AI/ML workloads. By 2025, new features like Agent Bricks for domain-specific AI agents, Lakebase for AI-native applications, and expanded Unity Catalog governance have turned it into a full data intelligence platform for both technical and business users.

What is Snowflake?

Snowflake redefined cloud data warehousing with its separate compute and storage architecture, making it easy to scale and manage. Originally built for SQL analytics, it has evolved into an AI Data Cloud supporting BI and advanced AI applications. In 2025, enhancements like Cortex AISQL, the Arctic LLM, document AI, and improved Python integration extend its reach to data scientists, while keeping its simplicity, automation, and strong governance.

Databricks vs Snowflake: similarities

Both platforms have matured significantly by 2025, converging on several key capabilities that make them viable options for modern data architectures. Both offer:

  • Cloud-native architecture with automatic scaling and multi-cloud deployment options
  • Enterprise-grade security including encryption, compliance certifications, and granular access controls
  • Data sharing capabilities for secure collaboration across teams and organizations
  • Support for both structured and unstructured data with varying degrees of optimization
  • Integration ecosystems connecting to popular BI tools, data orchestration platforms, and cloud services
  • Pay-as-you-consume pricing models with cost optimization features
  • Streaming data ingestion for real-time analytics and decision-making
  • Machine learning capabilities though with different approaches and levels of sophistication

Databricks vs Snowflake: differences

While these platforms share similarities, their design and intended uses provide each with advantages in specific scenarios.

Performance

Snowflake is built for fast, predictable SQL at high concurrency. Multi-cluster warehouses and automatic optimization keep dashboards responsive. In June 2025, Snowflake introduced Adaptive Compute and Gen2 warehouses to further boost price-performance for interactive analytics. Databricks is strongest on heavy transformations, ML, and streaming; Photon closes much of the SQL gap but still benefits from tuning.

Winner: Snowflake for interactive SQL/BI and concurrent users; Databricks for heavy data processing, ML, and low-latency streaming.

Scalability

Snowflake scales with virtual warehouses and multi-cluster warehouses that add or remove clusters automatically, suspend when idle, and resume on demand, which makes high-concurrency BI straightforward with little operational overhead. It is simple to run for many concurrent users. Databricks scales massive distributed jobs and offers autoscaling and serverless options across jobs, SQL, and pipelines. What users report:

“Snowflake had great performance consistency and easier scaling… Databricks gave us the best bang for buck on large-scale transformations and streaming.”

Winner: Snowflake for easy, high-concurrency analytics; Databricks for large-scale data processing and ML.

Ease of Use

Snowflake is SQL-first with a clean web UI, so analysts can start fast and most tuning is automatic. Databricks is notebook- and code-centric, great for engineers and data scientists, but it asks more from the team. Across the data community the pattern is consistent:

“Snowflake seems so much easier to manage … the fastest way to deliver stakeholder value,” while Databricks earns favour with teams that have deep technical know-how.

Winner: Snowflake for business users and quick deployment; Databricks for technical teams requiring flexibility

Security

Snowflake ships enterprise controls out of the box, including RBAC, dynamic masking, row access, encryption, and detailed usage history. In 2025 updates added Trust Center email alerts for policy violations; and Access History plus built-in lineage views support auditing. Databricks centralizes security and lineage in Unity Catalog with fine-grained policies and customer-managed keys. Now including attribute-based access control (ABAC) policies.

Winner: Snowflake for turnkey, compliance-ready governance; Databricks for flexible, policy-rich control across data and AI when you have the engineering depth.

Integration

Snowflake connects cleanly to the BI stack and runs data and native apps inside the platform.  Its Marketplace and Native App Framework let vendors ship apps that run inside Snowflake, and 2025 updates expanded in-market apps and data products. Databricks, on the other hand, leans on open formats and APIs, integrating broadly with Spark tools, ML frameworks, and engines that read Delta or Iceberg (and even Snowflake for reads).

Winner: Snowflake for BI and in-platform apps; Databricks for ML/AI ecosystem depth and open, cross-engine interoperability.

AI

Snowflake integrates AI directly into analytics workflows, allowing teams to call large language models (LLMs) directly from SQL through Cortex AISQL. It also offers its own Arctic LLM family and, starting in 2025, supports running Snowflake ML models within Native Apps. Meanwhile, Databricks focuses on end-to-end AI application development. Its Mosaic AI Agent Framework enables retrieval-augmented generation (RAG) and agent workflows, and it recently launched DBRX, an open LLM designed for enterprise customization.

Winner: Snowflake for AI in analytics with governance and low MLOps overhead. Databricks for custom AI apps, agents, and RAG at scale.

Cost

Snowflake charges per-second compute with auto-suspend and clear usage views, which makes BI spend predictable when set up well. Cost visibility is built in through Snowsight dashboards, usage views, resource monitors, and new cost-anomaly detection, and Cortex AI features are metered by tokens with documented credit rates and guardrails like the 10% cloud-services threshold. Databricks uses DBUs that vary by workload and tier; it can be cheaper for large, long-running pipelines if you actively tune and monitor. The company is phasing out the Standard tier on AWS and GCP with Premium becoming the base on October 1, 2025, which makes governance features standard but still requires active monitoring and optimization for steady costs. As one user said:

“DBU pricing is confusing; you need active monitoring to understand what work maps to which cost.”

Winner: Snowflake for clearer, more predictable analytics spend and native cost controls; Databricks for cost efficiency on large, long-running data engineering and ML when tuned well.

So, which one is better in 2025?

The decision between Databricks vs Snowflake ultimately depends on your organization's primary use cases, team composition, and strategic priorities.

Choose Snowflake if:

  • Your primary focus is business intelligence, reporting, and governed analytics
  • You have mixed technical teams, including business analysts who need self-service capabilities
  • You prioritize ease of use, quick deployment, and minimal maintenance overhead
  • Data governance, compliance, and security are top priorities with limited dedicated resources
  • You need predictable, transparent pricing for analytical workloads
  • Your AI initiatives involve augmenting existing analytics rather than building custom models

Consider a hybrid approach if:

  • You have both heavy ML/data science workloads AND extensive BI requirements
  • Different teams have varying technical capabilities and use case requirements
  • You're transitioning between platforms and need time to migrate workloads
  • Specific regulatory or data residency requirements dictate platform choice by region

Need expert guidance for your data platform decision?

Your data platform is not an IT purchase. It is a strategy decision. At Snowstack, we help data leaders design, build, and run modern platforms with a core focus on Snowflake and the surrounding stack. We handle migrations, performance tuning, governance, and AI readiness so your team ships faster, spends smarter, and stays compliant.

What you get: clear architecture choices, a cost model you can trust, and a roadmap that fits your team and timelines.

Let’s align your platform to your strategy and deliver measurable results.

FAQs

Q: Can you use both Databricks and Snowflake together?

Absolutely. A common architecture uses Databricks for ETL and AI workloads, then loads into Snowflake for SQL analytics and business-level insights firebolt.io.

Q:  Does Snowflake have a competitive advantage?

Yes. Snowflake holds a competitive edge where governed, high-concurrency analytics and easy operations matter most.

Q: Is Snowflake better than Databricks for AI?

For AI workloads in 2025, the answer depends on your specific implementation approach. Snowflake is better for adding AI into analytics. With Cortex AISQL, the Arctic LLM, document AI, and stronger Python support, it lets teams use AI for insights, governed deployments, and SQL-based applications without deep ML expertise.

Q: Does Snowflake support unstructured data?

Yes, it now supports semi‑structured data and AI via Cortex and Crunchy Data’s PostgreSQL extension - but Databricks remains stronger with unstructured workloads like streaming and ML

Blog
5 min read

Snowflake in 2025: 5 real-world use cases that could transform your business

What if you never had to wait for answers again, whether you are searching 800,000 documents, tracking a global supply chain, or reacting to real-time sales? And what if you could forecast business demand weeks in advance with nothing more than a few lines of SQL?

What if you never had to wait for answers again, whether you are searching 800,000 documents, tracking a global supply chain, or reacting to real-time sales? And what if you could forecast business demand weeks in advance with nothing more than a few lines of SQL?

In 2025, this is not a future vision. It is how leading companies already use Snowflake’s Data Cloud to make faster and smarter decisions. Snowstack helps organizations get there. As certified Snowflake experts, we help organizations go beyond using Snowflake as a warehouse, turning it into a secure, scalable, and AI-ready data platform.

In this blog, we explore five use cases that show how companies are driving results today.

What is Snowflake?

Snowflake is a cloud-native data platform that brings all of your organization’s data together in a secure, scalable, and easy-to-use environment. Traditional systems often lock you into a single vendor and require heavy infrastructure. Snowflake avoids these limits by running on AWS, Azure, and Google Cloud, giving you the flexibility to scale resources up or down as your business needs evolve.

At the heart of Snowflake’s performance is its unique architecture that separates compute from storage. This means you can scale performance and capacity independently, ensuring you only pay for what you use.

What Snowflake dose?

At its core, Snowflake is built to store, integrate, and analyse large volumes of data. It handles both structured data such as sales transactions and semi-structured formats such as JSON logs, all without the burden of hardware management, database tuning, or restrictive licensing.

By 2025, Snowflake has become much more than a warehouse for storage and analytics:

  • It is an AI-ready platform with capabilities like Snowflake Cortex, which brings natural-language queries, predictive modelling, and generative AI directly into the platform.
  • It enables real-time data sharing with partners, suppliers, and customers while keeping governance and security intact.
  • It delivers advanced business intelligence by making insights instantly accessible to both technical and non-technical users.

In practice, Snowflake is used to turn raw data into decisions that matter. An engineer can optimize a turbine setting in seconds, a retailer can respond to changing demand in real time, and a government agency can shape policy backed by timely, reliable information.

As the success stories below show, Snowflake is no longer just a tool for data teams. It is a strategic platform that changes how entire organizations collaborate, innovate, and grow.

Use case 1: Siemens Energy – turning 800,000 documents into instant answers

The challenge:

Siemens Energy operates in one of the most complex industries in the world - power generation and infrastructure. Their teams relied on over 800,000 technical documents: safety manuals, engineering diagrams, and operational reports. Searching for critical information could take hours or even days, slowing down maintenance and decision-making.

The solution:

Using Snowflake Cortex AI and retrieval-augmented generation (RAG), Siemens Energy deployed a document chatbot on its document repository. Engineers simply ask, “What’s the recommended torque for this turbine component?” and get back a precise, instant answer.

The result:

Faster access to knowledge means reduced downtime, quicker troubleshooting, and better-informed field operations, all while keeping sensitive data secure inside Snowflake’s governed environment.

Use case 2: Sainsbury’s – data insights for every store manager

The challenge:

With over 1,400 stores and thousands of employees, Sainsbury’s needed to put live performance data in the hands of managers on the shop floor — without requiring them to be data analysts. Traditional reports were static, delayed, and inaccessible during the daily rush.

The solution:

Sainsbury’s built a mobile-friendly analytics platform powered by Snowflake’s real-time data processing. Sales, staffing, waste management, and customer feedback are streamed into Snowflake, processed, and made available through intuitive dashboards and mobile apps.

The result:

Store managers can now make same-day staffing adjustments, reduce waste by acting on live inventory alerts, and respond to customer trends before they impact sales. The initiative has saved over 150,000 labour hours annually and boosted responsiveness at every level of the organization.

Use case 3: Deloitte – modernizing public sector data for the AI era

The challenge:

Government agencies often operate with siloed systems, outdated infrastructure, and strict compliance requirements. Integrating data for cross-departmental analysis is slow and expensive, making it harder to respond to citizens’ needs.

The solution:

Deloitte partnered with Snowflake to create the AI-Ready Data Foundation, a framework that enables secure, scalable, and compliant data sharing across public sector organizations. The platform is designed to support advanced analytics and generative AI workloads, enabling predictive services and faster policy decisions.

The result:

Agencies can now connect previously isolated datasets, generate real-time insights, and deploy AI applications without compromising security. This modernization has improved efficiency, transparency, and service delivery — earning Deloitte recognition as Snowflake’s 2025 Public Sector Data Cloud Services Partner of the Year.

Use case 4: Global retailer – harmonizing product data across brands

The challenge:

A global retail group managing multiple brands struggled with inconsistent product data across catalogs. The same product might appear under different names, SKUs, or descriptions, making inventory analysis, pricing strategies, and supplier negotiations a nightmare.

The solution:

Using Snowflake notebooks and embedded AI/ML models, the retailer developed a product data harmonization pipeline. The system cleans raw product data, generates vector embeddings for matching, and unifies records across different brand catalogs.

The result:

Unified product intelligence allows teams to analyse portfolio performance holistically, optimize pricing, and spot cross-brand sales opportunities. Supplier management has improved, and decision-makers finally trust that they’re working from a single, accurate source of truth.

Use case 5: Douglas – cutting analytics time from 2 hours to 40 seconds

The challenge:

Douglas, a leading European beauty retailer, relied on batch-processed reports that took up to two hours to compile. By the time teams received the data, it was already outdated - too late for fast-moving e-commerce campaigns and in-store promotions.

The solution:

By migrating to Snowflake and optimizing data pipelines, Douglas transformed their analytics process into a near real-time system. Inventory levels, sales performance, and customer engagement data are refreshed continuously, accessible within seconds.

The result:

Processing time dropped from 2 hours to just 40 seconds. Marketing teams can now adapt campaigns instantly, inventory managers can react to stock shortages in real-time, and the business can run more targeted promotions that actually align with current demand.

Why These Results Matter for Your Organization

  1. Cross-Industry Platform Versatility: From energy infrastructure to retail operations to government services, Snowflake adapts to unique industry challenges while maintaining enterprise-grade security and compliance.
  2. Measurable Business Impact, Not Theoretical Benefits: Every example demonstrates quantifiable improvements: Siemens' instant document retrieval, Sainsbury's 150,000 saved labour hours annually, Douglas' 99.7% performance improvement (2 hours to 40 seconds). They're production systems delivering ROI today.
  3. AI and Analytics Integration at Enterprise Scale :These implementations showcase Snowflake's evolution beyond traditional data warehousing into AI-native operations. Organizations can implement advanced AI capabilities without replacing existing infrastructure or managing complex integrations.

Ready to Write Your Own Success Story?

The organizations in this analysis didn’t transform by chance. They worked with experts who understood how to align technology with business priorities and deliver lasting impact.

Explore our case studies to see how Snowstack has helped companies modernize their data, reduce costs, and build a sharper competitive edge. These stories show what becomes possible when Snowflake is turned from a warehouse into a true growth platform.

Schedule a strategic assessment and discover how we can design the same advantage for you:

  • Document intelligence at scale (Siemens Energy)
  • Real-time operational dashboards (Sainsbury’s)
  • Modern data foundations built for growth (Deloitte)
  • Harmonized product data across brands (Global retailer)
  • Analytics in seconds, not hours (Douglas)

Your competitors are already moving in this direction. The sooner you act, the sooner you can move past them.

FAQs

Q: What is the future of Snowflake?

Snowflake is moving beyond data warehousing into a full data platform. Its future lies in powering analytics, governance, and modern applications while supporting new AI-driven workloads.

Q: Which big companies use Snowflakes?

Snowflake is trusted across industries by many major brands, including Deloitte, Capital One, Fidelity Investments, Amazon, Walmart, ExxonMobil, Apple, CVS Health, and UnitedHealth Group, among others. It is also used by organizations across the Forbes Global 2000 and processed over 4.2 billion daily queries in 2024.

Q: What are the features of Snowflake 2025?

Key features include Cortex integration, stronger governance tools, support for Apache Iceberg, and improvements in pipelines, lineage, and developer tooling.

Q: Which architecture does Snowflake use?

The Snowflake Data Cloud is built on a cloud-native architecture that is not limited by legacy technology. Snowflake's architecture enables a variety of workloads across public clouds and regions, and it can handle near-unlimited amounts and types of data with low latency.

Q: Will Snowflake benefit from AI?

Yes. Snowflake is positioned to benefit as companies demand trusted, governed data for AI. Its platform already integrates AI capabilities that drive faster adoption and growth.

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